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| • | appeared, "We made the discovery together that Camels are truly mild - with a good, rich flavor other brands just don't have. You try Camels - you'll agree!", Camel ad, '54 |
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| • | appeared, "We took our 30-day Camel mildness test together - and made the wonderful discovery that Camels are really mild, with a flavor other brands just do not have!", Camel ad, '54
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| • | appeared, "For more pure pleasure...have a Camel", Camel ad, '55 |
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| • | appeared, "Camels agree with more people than any other cigarette", Camel ad, '55 |